The low down

Real World Ideas

A guide to modern experiential

This comprehensive book produced in partnership with ISBA will help you get under the skin of today’s most influential, and most misunderstood marketing discipline – experiential.

• Understand what it really is, and why it works

• Discover how to brief for the most effective and daring results

• Learn how to measure and evaluate any idea

• And take a tour through some of the most ground breaking creativity of the modern era

To download your copy, simply complete this form.

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