A guide to modern experiential
This comprehensive book produced in partnership with ISBA will help you get under the skin of today’s most influential, and most misunderstood marketing discipline – experiential.
• Understand what it really is, and why it works
• Discover how to brief for the most effective and daring results
• Learn how to measure and evaluate any idea
• And take a tour through some of the most ground breaking creativity of the modern era
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